Buy or Sell? What Michael Saylor’s Cryptic New Tweet Means for Bitcoin

The entire perception around his Sunday posts on X has shifted.

Michael Saylor rattled the community cages on X once again with a cryptic post containing a graph showcasing his company’s countless BTC purchases completed over the past six years, with the text “What’s next?”

Although many translated this message as a new hint that Strategy has made a new bitcoin purchase, the reality from the past several weeks tells a different story.

What’s next? pic.twitter.com/bNl0xX0obw

— Michael Saylor (@saylor) July 19, 2026

Buy or Sell Next?

The firm’s co-founder and former CEO has been publishing such posts for years. We didn’t pay much attention to them before, as they were always followed by a major purchase announcement on the next business day. However, this all changed a few weeks ago when, instead of bragging about the latest bitcoin acquisition, Strategy announced its biggest BTC sale to date by disposing of over 3,500 units.

The perception changed immediately. It came just a week after the firm had launched the Digital Credit Capital Framework to enhance liquidity and long-term BTC exposure. The idea was simple – the firm had a USD reserve of $2.55 billion, which was enough to cover 17.4 months of dividend payments. However, it wanted to raise that, and included potential BTC sales of up to $1.25 billion to expand the dividend payment period to over 25 months.

Saylor published a similar hint last weekend, which led to no bitcoin move. Instead, Strategy increased its USD reserve to $3 billion by raising funds via an at-the-market common stock offering. All eyes have now turned to the world’s largest corporate holder of BTC, and speculation is running wild about what tomorrow’s announcement will be.

113 Purchases

We called them countless above, but in fact the actual number of purchases is 113 (we counted them slowly; hopefully we are not wrong). They began almost six years ago, and the firm has accumulated 843,775 BTC since then after it ramped up its efforts following the 2024 US presidential elections and the promise of a friendlier regulatory environment.

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Despite the DCA strategy, the company remains down on its major bitcoin bet, given the asset’s price correction over the last 9 months or so. The firm has spent roughly $64 billion to accumulate its stash, but its current value is nearly $10 billion lower. This means that the company’s unrealized loss stands at around 15%.